The problem
Your wine reaches everywhere. Make sure its story does too.
The back label
50 generic words. No room to tell anything. The same format for 50 years.
The legal QR
A nutrition table. Mandatory. No narrative, no experience, no data. Just compliance and nothing more.
You don't know who drinks it
You sell to a distributor and lose the trail. Who opens your bottle, where, what they think — that data, the most valuable there is, ends up with Vivino and the platforms. You're selling blind.
What if the bottle could tell your story, in any language, to anyone who holds it?
The sommelier
A sommelier that never sleeps, in the language of whoever asks.
Every bottle carries a sommelier inside. It answers by voice or chat, about this wine and this vintage, at any hour and in any language. It doesn't search the internet or improvise: it only knows what your winery has approved. And it knows where the bottle is: at the fair it talks about your stand and the vintage on pre-sale; at the restaurant table, about pairing. Each context, its own sommelier — and its own analytics.
It welcomes people for you: at your stand, on visits, on your website
It knows all your wines, your story and your way of telling it — with the face, the voice and the name you choose.
He's right here, present. Switch him on and he talks with you — in your language, in real time. He also answers and takes orders by phone and WhatsApp.
Talk to this bottle's sommelier
Genio is the sommelier of the wine page you just saw. He's right here: ask him anything about this wine — pairing, vintage, whatever you like. Nothing to install.
Live · no sign-up
The sommelier's intro video — per language and vintage — travels on each bottle's page.
The solution
Three reasons to activate the digital identity of your wines
Your data, your market intelligence
Who discovers your wine: country, language, what they ask, how they perceive it — even the gap between what your winemaker declares and what consumers feel. Today: dashboard and monthly report. Tomorrow: your data connected to your own AI. Intelligence to decide vintages, markets and portfolio.
Every bottle, an ambassador for your brand
Your wine's page is a living hub: your story narrated in audio, your website, your socials, your shop and your sommelier — everything converges there. Every bottle that leaves the winery spreads your image across the world. Thousands of bottles, thousands of storefronts.
The language of whoever scans it
Your wine speaks German in Berlin, Japanese in Tokyo, Catalan in Barcelona. And if a market asks for Chinese or Korean, we build it for you. No language limit: page, audio and sommelier for whoever holds the bottle.
The relationship
Your winery lives on the consumer's phone. Years after the last sip.
The bottle runs out. The relationship with whoever drank it doesn't. Your brand stays, brings them back to you, and lets you know who chooses you.
Your customers come back
The relationship doesn't end with the last glass: your wine stays present on the phone of whoever enjoyed it, inviting them back to you — not to a catalog of a thousand wineries, to yours.
You stop selling to strangers
Whoever connects with your wine stops being a stranger: you gain a direct, owned channel to announce your new vintage, with no intermediaries and no networks you don't control.
Your sommelier stays with them
Every reunion with your bottle is personal and memorable, without you lifting a finger. Your brand becomes tied to an experience they want to repeat.
Their memories are written with your wine
Dinner photos, voice-dictated notes, a diary, a calendar and a tasting map: consumers build their wine memory with your bottles — and the sommelier remembers it with them.
Every happy customer, a shop window
One tap turns their moment into a card for Instagram or WhatsApp linking straight to your wine page: a personal, measurable recommendation. And your page can showcase real community moments — authentic photos, moderated and anonymous.
Your brand stays: present, close, or memorable. And all of them work to bring them back to you.
We don't compete with Vivino — Vivino talks about a thousand wines. SommelierLab talks about yours. And keeps doing so even when you no longer hold it.
The Wine ID
When someone asks ChatGPT about your wine, the source is you.
Every wine published with SommelierLab carries a Digital Identity signed by the winery: verifiable, portable data that search engines and AIs can read. Your version is the official one — not Vivino's, not some random review.
Discover the Wine ID →Two QRs, one provider
We solve the legal one for free. The premium one transforms your bottle.
Legal QR (EU e-label)
Ingredients, nutrition, allergens. Complies with EU regulation 2021/2117. Small, on the back label.
- ✓ Unlimited — every wine in the winery
- ✓ 24 EU languages automatic
- ✓ Editable anytime
- ✓ Guaranteed legal compliance
If you currently pay for a paid e-label (€150–250/yr), this saves you that cost.
Experience QR (SommelierLab)
Full digital experience. Visible on back label or premium sticker with CTA "Discover this wine".
- ✓ Own editorial narrative + audio
- ✓ Unlimited languages with curated translation
- ✓ Conversational AI sommelier
- ✓ Signed Digital Identity (Wine ID)
- ✓ Full analytics + contextual QRs
- ✓ Country/distributor purchase CTA
- ✓ Moderable ratings and comments
- ✓ Complete management dashboard
Selling in the EU? Regulation requires a legal QR on every label — and that QR, by law, cannot sell: ingredients and nutrition only. We solve it for you for free, and since the reprint is due anyway, the same label carries the second QR: the one that does tell your story and sell your wine. No reprint coming up, or selling outside the EU? Your story still starts today: a premium sticker on the bottle. Obligation solved; bottle working.
Implementation
No friction for the winery
You send your material
Tech sheet, photos, history. Whatever you have.
We build the experience
Editorial narrative, audio, translations, premium design.
You approve and customize
From the Publication Studio. Adjust tone, modules, languages.
Your wine has a digital presence
QR on sticker or back label. Ready to scan.
The QR ships with the label run you already print. No reprinting, no extra cost, no months-long project.
What's new
What we built this summer
Nine things that work today and did not exist two months ago.
Numbered bottle — One unique QR per unit and a seal on the page: “Bottle 5,623 of 12,000 · verified”. All it takes is a printer with variable data.
Taster no. N — Whoever keeps your wine gets their own taster number in their cellar.
The taster's journal — Their journal comes out as a card to share, with a QR that leads back to your wine page.
Winery news inside their cellar — You publish a vintage or an award and it reaches them inside their cellar, in their language.
Alerts on the phone — The alert lands on the app icon, with the drinker's permission and no email or social networks in between.
Your winery replies — You answer ratings and moments signing as the house, and whoever wrote it gets the alert.
Connected calendar — Booked visits land straight in the winery's Google Calendar.
Where your wine is read — A 3D globe with the scans of your QRs by country, region and city.
Wine atlas — The official map of 90 appellations and the weather of each vintage, inside the wine page.
All of this can already be seen working.
Plans
You pay per wine, not per fixed bundle
Pricing is per wine per year: you choose how many wines you activate and which plan fits your needs. The more wines, the better the per-wine price. And the EU legal QR is free for all your wines.
Essential
1–4 wines · 3 languages of your choice
Founding slot
No AI sommelier
- ✓ Interactive wine page with your own narrative + narrated audio
- ✓ Analytics, ratings and contextual QRs
- ✓ Unlimited FREE legal e-label
Pro
5–8 wines · 5 languages of your choice
Founding slot
Bottle AI sommelier · chat and voice
- ✓ Everything in Essential
- ✓ White label: your logo, no 'Powered by'
- ✓ Buy CTA per country + WooCommerce
Premium
From 9 wines · 7 languages of your choice
Founding slot
WINERY-wide AI sommelier · your full range
- ✓ Everything in Pro
- ✓ Custom QR + custom domain
- ✓ Real-time analytics API
- ✓ Moments wall: real customer photos on your wine page
- ✓ 2 sommelier campaigns/year
Tailored proposal for your catalog
Request a demoFounding Wineries
Limited founding slots
Basic setup free for founding wineries — we close it with you.
Request a proposalHow much do you pay today for a QR that only shows ingredients?
| Other e-labels | Generic QR | SommelierLab | |
|---|---|---|---|
| Legal e-label | €250/yr | €149/yr | FREE |
| Own narrative | ✗ | ✗ | ✓ |
| Professional audio | ✗ | ✗ | ✓ |
| Curated multilingual | ✗ | Auto | Up to 7 languages |
| AI sommelier | ✗ | ✗ | ✓ |
| Analytics | Basic | ✗ | Complete |
| Ratings | ✗ | ✗ | ✓ |
| Country/purchase CTA | ✗ | ✗ | ✓ |
| Dashboard | ✗ | ✗ | ✓ |
Straight answers
What every winemaker asks. Answered without spin.
Why a QR code and not a photo of the label, like wine apps do?
Two reasons. Precision: the QR identifies this exact wine and this exact vintage, with no room for error — photo recognition confuses vintages and similar labels, and every vintage has its own story. And democracy: anyone can scan a QR with their phone camera, no app installed. Photo recognition only works for people already carrying a wine app.
Why not just link the QR to my own website?
Your website is a destination, not a per-bottle page. Whoever scans wants this wine, this vintage, in their language, right now — not to go hunting through your menu. And it's not your site or us: the buy button points to your shop. We add traffic, we don't take it away.
Isn't two QR codes too much for my label?
The legal one is required by EU regulation and goes on no matter what — small, on the back label. The experience one is optional: you add it only if you want anyone to be able to discover your wine in depth. You decide how much label to give it.
My bottles are already printed and on the market. Am I too late?
No. The QR comes in with your next label run — the one EU regulation already requires you to print — at zero printing cost. And if you want it live sooner, a premium sticker with "Discover this wine" puts it on your current bottles from day one.
Doesn't this depersonalize my winery? A robot talking about my wine?
Quite the opposite. Today, whoever tells your wine's story online is usually an algorithm or your distributor's community manager. Here it's your narrative, in your voice — it can even be the winemaker's own. It's more yours than it is now, not less.
Do consumers actually scan?
With the new EU rules they'll scan anyway to see the ingredients. The question isn't whether they scan, but what they find when they do: a cold PDF of legal data, or your story told by you.
And if I leave one day? Am I locked in?
No. No lock-in: you leave whenever you want. Your digital identity lives in open standards and goes with you: narrative, data, audio. And the QRs already printed? We redirect them to your website: no bottle on the market goes dead. And with your own domain (from the Pro plan), you don't even need that — the QR is yours, point it wherever you want.
How much work is it for me?
You send us whatever you have — tech sheet, photos, the story — and we build the draft for you. You approve it and fine-tune the tone from the dashboard. In an afternoon, not a months-long project.
Do pages expire? What does the consumer find 5 years from now?
Their wine, intact. Every published page is a permanent document: the consumer's personal cellar never loses bottles over the years. Only cost-bearing features (AI sommelier, voice, avatar) are tied to an active service: if a wine leaves the service, its page switches to archive mode — complete and visitable forever, without the AI layer. Your customers' bottles never die.
Discover how to activate the digital identity of your wines
We'll show you how it works with one of your bottles. No commitment.
or if you prefer, no forms:
Message us on WhatsAppor call us anytime: +34 936 942 989
Our AI assistant answers 24/7 — the same one we put on your wines.